+130%
online orders
The simplified buying flow increased the share of sessions that reached completed checkout.
Poze.md: a faster mobile path to order
Poze.md had strong demand, but the mobile journey to purchase was fragmented and slowed conversion.
Challenge
- Users struggled to move between similar product types without losing context.
- Mobile visitors faced extra friction before reaching checkout.
- Commercial messaging was inconsistent across key conversion pages.
Approach / Solution
- We rebuilt category and listing architecture to make product discovery faster.
- We reordered product-page hierarchy around real buying decisions.
- We simplified the product -> cart -> checkout flow for mobile-first clarity.
- We aligned conversion messaging and SEO structure across high-intent pages.
Visual showcase
Homepage tuned for buying intent
The opening screen prioritizes the fastest route to catalog and order, with clear visual hierarchy.
Catalog structure built for faster selection
Categories, filters, and product cards are organized to reduce scanning time and comparison friction.
A clearer customization step before checkout
Configuration is simplified into a predictable sequence so users understand choices and move forward with confidence.
Results
+42%
average order value
Clearer offer structure and option presentation supported higher-value baskets.
-33%
time to checkout
Removing unnecessary steps made the mobile path to purchase materially faster.
Services delivered
- eCommerce UX/UI
- Conversion optimization
- Commercial SEO structure
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